
Inside the MFashion store in Bilthoven, Netherlands
Mirai Fashion (or MFashion) is a Gothic Lolita and Japanese Fashion store in Bilthoven, Netherlands. It is one of the only few stores in Europe that carries Japanese Lolita brands. According to their web information, MFashion was the first shop in Europe to sell Lolita fashion items.

The outside view of the MFashion Store
The shop is conveniently located at the Kwinkelier shopping center in Bilthoven. There is a free parking garage at the basement. And it is also near the Bilthoven station as well.

Another view inside the MFashion store

Cute Lolita Fashion items – bag, skirts, dresses, and more
The store has a pink colored walls with lots of Lolita items all around. The staff was very friendly and attentive, she explained to me a bit about the store and their items.

Kawaii corner

Hair accessories, jewelry, and more

New Lolita Fashion coordinates for the season

Dressing room and Jewelry display
Prior to coming to the shop, I contacted MFashion to let them know I wanted to visit and would like to write an article about their store. And luckily, they granted my request.
More information:
- Website: http://www.mfashion.eu/
- Facebook page: https://www.facebook.com/Miraifashion
- Hours: Tuesday – Saturday: 11:00 – 17:00, Monday 13:00 – 17:00, Sunday closed
- Location: Kwinkelier 3a, 3722 AP Bilthoven, The Netherlands